# Breaking Into Cybersecurity

> Structured Security+ prep and 1:1 consulting for career changers. No degree required, no IT background required, no bootcamp debt. Built for retail managers, nurses, teachers, veterans, and anyone studying after the kids go to bed.

## Brand
- Name: Breaking Into Cybersecurity
- Tagline: Simplifying the Journey
- Domain: breakingintocybersecurity.com
- Founder contact: justin@breakingintocybersecurity.com

## Audience
The avatar is "Jordan" — a career changer earning $35,000 to $50,000 in retail, nursing, teaching, military, or service work, with zero IT or computer science background, who wants out and is willing to study 1 to 2 hours per night for 3 to 6 months to land a $50,000 to $75,000 SOC analyst role.

## Differentiator: The Decoder Method
The Security+ exam is approximately 50% English comprehension. CompTIA presents four answers that all sound correct and asks for the BEST one. Failed students typically score 690 to 740 — they knew the material but could not decode the question style. Every lesson teaches the Decoder skill alongside the technical content.

## Services
- /services/security-plus — 49-lesson Security+ (SY0-701) curriculum, Modules 0-7
- /services/coaching — 1:1 consulting, by inquiry
- /services/community — career-changer community on GoHighLevel, free tier
- /services/career-launch — resume, LinkedIn, application sprint
- /services/cert-roadmap — three-year cert stacking plan (CySA+, PenTest+, SecurityX, CISSP)
- /services/home-lab — TryHackMe + HackTheBox + virtual network portfolio build

## Key facts
- 4.8 million unfilled cybersecurity jobs globally
- $102,333 median Security+ salary; $50,000-$75,000 entry-level
- 89% of hiring managers will consider candidates without a four-year degree
- Self-study pass rate: 50-65%. Structured prep pass rate: 89-96%.

## Pricing
- Free content (lessons, community, weekly email): no cost
- 1:1 consulting and premium services: by inquiry only

## Voice and positioning
- Direct, no fluff, transformation-oriented
- Skeptic-aware (most career changers have been burned by bootcamps)
- Industry-grounded (real SOC roles, real salaries, real cert paths)
- Hormozi Value Equation native: maximize Dream Outcome and Likelihood, minimize Time and Effort